AGT participated in the Youth Science Week at the Russian University of Economics. G.V. Plekhanov.

5 March 2019

On February 27 Head of the Directorate for Business Development and International Communications Zinaida Kupeeva gave a lecture on the specifics of communication support for AGT projects to the 2nd year students of the Faculty of Marketing of the Russian University of Economics. G.V. Plekhanova.

The history of the agency, the pool of clients and key projects - the students were interested in everything that would help them understand the modern communication market. The hour and a half lecture passed dynamically, incl. in the format of questions and answers. The international project “Football for Friendship” attracted particular attention of the audience: how it appeared and develops, how different audiences perceive it and how intercultural communications are worked out.

Students asked questions with skill: many of them already have experience at events and conducting monitoring and analytics at a professional level. The work of the international team, interaction with the customer, contractors and the media - the future marketers from the REU were asked to sign up for an internship at AGT to learn about this in practice. This can be considered the main result of the lecture: the burning eyes of our future colleagues.