AGT communication agency organized information support of the finals of the VII National championship "Young professionals" (WorldSkills Russia) and the championship "Skills of the wise" in Kazan.

27 May 2019

AGT communication agency organized information support of the finals of the VII National championship "Young professionals" (WorldSkills Russia) and the championship "Skills of the wise" in Kazan.

AGT communications Agency organized a comprehensive information support of the final of the VII National championship "Young professionals" (WorldSkills Russia), which was held in Kazan on may 20 – 24, 2019.

Participation in the coverage of competitions in the field of workers took more than one hundred Federal and regional journalists, camera crews of television channels, as well as leaders of the Russian blogosphere.

The press center of the championship provided accurate work of the accredited pool of mass media on several platforms located in different districts of the city. The venue for the opening and closing ceremonies of the championship was Tatneft arena, one of the largest ice sports palaces in Russia and Europe. A production site for the competition was built in the International exhibition center Kazan Expo, with an area of 75 thousand square meters, specially built for the WorldSkills Kazan 2019 world Cup, which will be held this August.

During 5 days of the championship, more than 40 press events were organized, including briefings for Russian and foreign journalists and press formats with the participation of representatives of the government of Russia, Tatarstan, heads of WorldSkills International and the Union "Young professionals (WorldSkills Russia)", heads of leading Russian and world companies – partners of the competition.

In the online mode, the press center informed the Federal and regional media of Russia about the events and activities at more than 80 competition venues. The business program of the championship, which included more than 60 events, was also covered in real time.

Simultaneously with the information support of the final of the national championship in Kazan, AGT provided coverage of the championship "Skills of the wise", which was held in Kazan Expo in the same days. "Skills of the wise" is an initiative of the Union "Young professionals (WorldSkills Russia)" aimed at professional retraining and additional professional education of citizens of pre-retirement age according to WorldSkills standards. The program is implemented within the framework of the Federal project "Older generation" of the national project "Demography" with the support of the Ministry of labor and social protection of the Russian Federation and the Federal service for labor and employment.

Another area of work of the project team within the national final was the holding of a specialized press tour of the Russian media industry, the purpose of which was the substantive coverage of professional competencies of the championship. 10 editions took part in it. In General, during the preparation of information coverage of the events of the national festival in Kazan, the Agency's project team developed and implemented programs of three press tours and visits of bloggers, accredited Federal media, provided full logistics of journalists, including air travel, local transfers, accommodation and meals. A media plan and an interactive information package have been developed.

The result of the work of the press center of the NAC WorldSkills final in Kazan was the release of more than 4,000 publications, including 200 television stories.

WorldSkills Russia

The national championship "Young professionals" (WorldSkills Russia) is the Russian stage of the international competition of working professions according to WorldSkills standards. More than 1,500 contestants from all regions of the country representing 91 competencies took part in the final held on may 21 - 23, 2019 in Kazan.

The mission of the Championship is to increase the authority and popularization of working professions, to demonstrate the value of professional skills in achieving economic growth and personal success.