The Novosibirsk promotional smart intercoms project received the largest communication award in Eastern Europe.

13 November 2019

The Novosibirsk promotional smart intercoms project received the largest communication award in Eastern Europe.

The Novosibirsk project on promoting smart intercoms received the largest communication award in Eastern Europe, namely the main prize in the nomination “Best Digital and SMM Project” at Eventiada IPRA Golden World Awards 2019. The author of the project is AGT-Siberia Communications Agency , the initiator was the company "Electronic City".

During the year, Novosibirsk citizens were observers and participants in several unusual events. The organizers checked the preparedness of children for dangerous situations in the social experiment "Gray Wolf on guard of child safety"; conducted the world's first children's photo shoot at the “smart” intercom, presenting portraits at an exhibition in the MEGA shopping center; recorded an electronic music album “DJ Intercom” with the voices of citizens; as well as launched and tested a new mechanism for working with bloggers for Novosibirsk marketers - blog targeting.

“In our work, we combined entertaining, analytical, social elements, involved a wide range of communication channels and triggers. Thanks to this, it turned out to affect different audiences and show how the product can cover their needs, ”said Elena Gudyno, general director of the communication agency AGT-Sibir. “We are very pleased with what we did and, of course, are proud that the project has received recognition at the federal and international levels.”

The annual Eventiada IPRA Golden World Awards recognizes the best projects that meet the highest standards, an innovative approach, the quality of planning and execution of communication campaigns. In 2019, the international jury of Eventiada IPRA GWA evaluated projects from 13 countries - Azerbaijan, Armenia, Belarus, Bulgaria, Hungary, Kazakhstan, Poland, Russia, Serbia, Tajikistan, Ukraine, Croatia, Estonia. In other nominations, the winners were Tinkoff Group, L’Etoile, PepsiCo, Nestle Russia and other companies.