AGT сommunications group became a finalist for the Platinum PR Awards in the category “The Best Multicultural Campaign in the World”.

23 July 2019

AGT сommunications group became a finalist for the Platinum PR Awards in the category “The Best Multicultural Campaign in the World”.

The international children's social program of PJSC “Gazprom” “Football for friendship” entered the short-list of the Platinum PR Awards in the nomination “The Best Multicultural Campaign in the World”. AGT сommunications agency, which heads the National Rating of Communication Companies (NR2K), has been the global operator of the Football for Friendship program for seven years.

The seventh season of Football for Friendship ended in Madrid in 2019 with a world record setting - the program received the GUINNESS WORLD RECORDS® title for the most multi-ethnic football training in history.

Over the past seven years, the project brought together more than 6,000 participants and gained over 5 million supporters. The geography of "Football for Friendship" covers 211 countries and regions of the world.

Over the years of the program, its project team has grown to 804 specialists. In key countries, offices for working with participants and local press centers are launched. The current pool of “Football for Friendship” is more than 200 official information partners and more than 5 thousand international and national media.

“The implementation of such a global project as Football for Friendship is the merit of a large team of specialists. Currently, the AGT communication group has established contacts with representatives of football federations and governments of more than 200 countries, and works closely with international organizations, as well as child protection commissioners, and departments combating ethnic and gender discrimination. In almost 60 countries, we have established work with children's charity foundations that are included in the implementation of a program for children with disabilities and orphans, ”said Vladimir Serov, global director of the International Children's Social Program for Football for Friendship.

The program has won numerous international and national awards in the field of social responsibility, sports and communications. Among them: Saber Awards in the nomination "The Best Social Project of the Planet" (2016), The Drum Social Buzz Awards in the nomination "The Best International Strategy" (2017), The Internationalist Awards for Innovative Digital Marketing Solutions in the category "Best Media Strategy" ( 2017), Silver Archer in the nomination "The best social project of Russia" (2018), MarSpo Awards in the nomination "The best project in the field of popularization of sports and a healthy lifestyle. Game sports "(2018) and many others.

Stressing the importance of social initiatives such as Football for Friendship, Ananya Cambodia will speak on behalf of the Young Ambassadors of the program at the ECOSOC Youth Forum at the UN headquarters in 2020. This once again proves that the project unites around itself more and more supporters of a healthy, sporty lifestyle, caring leaders from all continents - children and adults who want to change the world for the better.

Interest in the program from Young athletes, experts and coaches from different countries, is growing with each season.

Every year the program sets new directions for development. In the season of 2019, the annual program forum for the first time became a platform for professional dialogue of experts and practitioners in the field of youth sports. The International Academy F4F was launched. The International Children's Press Center for the first time worked under the guidance of professionals from the world's leading media. This format has received an interesting development after the end of the season - AGT communications agency organized internships for 12-year-old journalists in print and online publications around the world. For example, in July, the guys started work in the weekly magazine BBC Match of the Day, the news portal 1news.az and on Radio one.

Note:

The international children's social program “Football for Friendship” has been implemented by PJSC Gazprom since 2013. Program participants - Young football players and Young journalists - boys and girls of 12 years old, including those with disabilities. Representing different countries and cultures, Young football players unite in the National Friendship Team to play in the World Football Championship for Friendship. Young journalists cover the events of the program at the International Children's Press Center. Thus, children learn not only to communicate in the language of friendship, but also to talk about what a world without war and discrimination could be.

All participants in the program receive the status of Young Ambassadors and, upon returning home, continue to share the unique experience gained in Football for Friendship and promote human values ​​- friendship, equality, justice, health, peace, loyalty, victory, tradition and honor. Football for Friendship is supported by UEFA, FIFA, the International Olympic Committee, football federations and leading football clubs of the world, international charitable foundations, famous athletes, politicians, artists. The project has received numerous international and national awards in the field of social responsibility, sports and communications. Over the past seven seasons, the program has covered 211 countries and regions, brought together more than 6,000 participants and acquired over 5 million supporters. In 2019, Football for Friendship set a world record and won the GUINNESS WORLD RECORDS® title for the most multiethnic football practice in history.