MediaLine releases first issue of the corporate magazine of Russia’s largest lender MDM Bank

28 July 2010

MediaLine releases first issue of the corporate magazine of Russia’s largest lender MDM Bank

With the circulation of 60,000 issues, “Moi Delovoi Mir” (My Business World) is a corporate magazine, which target audience includes a broad range of people from clients to partners and own employees. Launching the edition was part of bank’s large-scale rebranding effort, its main idea being to promote renewed corporate values of the lender, which are reliability, profitability and accessibility.

The magazine will be issued every two months highlighting the most important and topical events for the bank, and elaborating on the people, for whom the bank has become a part of life. Its readers will be able to find out more about the bank’s development strategy, meet managers, responsible for the strategy implementation, assess products and services, and receive more other useful details, including on how to manage their own moneys better.

Source: MediaLine