Chairman of the Board of Directors of AGT Communications Group Vyacheslav Lashchevsky speaks at a major PR and communications forum on March 25

25 March 2010

Chairman of the Board of Directors of AGT Communications Group Vyacheslav Lashchevsky speaks at a major PR and communications forum on March 25 His speech at the 7th annual international conference of the Association of Communications and Corporate Media Directors of Russia (ACMD) was titled “The Architecture and Design of Communications: New Reality.” It highlighted the latest developments in the sector from the perspective of the wide scope of services rendered by AGT – one of the largest players of the Russian communications market. 

Vyacheslav Lashchevsky pointed out the key trends in the sector, namely the reduction of PR budgets and the growing number of bidders, and the segregation of the most popular communication services. These are first of all interactive communications (including social network relations), communicative audit and the development of communication strategies, regional relations, corporate media contacts and collective social responsibility projects.

As Mr. Lashchevsky put it, the sector of communication services entered a new, post-crisis phase of its development, which is characterized by the convergence of marketing, media, corporate, social, regional and strategic dimensions.

In his speech at the forum, Mr. Lashchevsky cited some cases as examples to prove his words, including his agency’s projects with the Ministry of Education and Science, Ministry of Sports, Tourism and Youth Policy, 3M, Bayer and some other major partners.

Source: The AGT Communications Agency