AGT Rostov-on-Don wins PR support contract with Bank Societe Generale Vostok in the South of Russia

20 March 2010

AGT Rostov-on-Don wins PR support contract with Bank Societe Generale Vostok in the South of Russia Other bidders included prominent PR and communication agencies from Rostov-on-Don, Krasnodar and Moscow, but the AGT Group’s Rostov-on-Don team won a landslide victory, as its offer was unrivalled.  

AGT Rostov-on-Don will provide the Client with the full range of media services within the framework of BSVG’s spring advertising campaign in the South of Russia.

The agency will ensure contacts with the press, radio and television, external ads, Internet and other non-traditional communication channels in the interests of BSGV’s offices in Rostov-on-Don, Krasnodar, Sochi and operating offices in Stavropol and Volgograd.


 “Preparing its bid for BSGV’s competition, we carried out a strategic analysis of possible approaches to PR strategy from the perspective of bank’s product line. The team scrutinized the bid carefully, which is especially critical when the time is limited and the project embraces several regions, differing a lot despite belonging to one and the same federal district. We also very much appreciate Client’s team professionalism in the sphere of advertisement and media contacts,” Yana Alexeeva, the CEO of AGT Rostov-on-Don, said commenting on her team’s victory.

About BSGV:

*                   100% affiliate of Societe Generale Group

*                   Established in Moscow since 1993

*                   a universal bank with core competencies in business-to-business and business-to-customer services

*                   net wealth: 144bn rubles, capital: 13.7bn rubles (as of Jan 1, 2010)

*                   more than 295,000 private and 6,700 corporate clients
(as of Jan 1, 2010)

*                   2,000 employees (as of Jan 1, 2010)

*                   Baa2 by Moody’s

*                   Ranks among top-30 largest banks in Russia by the net wealth (according to the Central Bank of Russia as of Feb 1, 2009)

*                   9th in the rating of most reliable Russian banks according to Forbes (March 2009)

*                   The fastest-growing company by the average annual financial profit growth rate (fastest growing companies 2008 rating, Sekret Firmy magazine, Oct 2009)

*                   BSGV is among the top-5 companies mentioned in the rating “Client Satisfaction 2009: How are Russian retail banks weathering the financial storm?” by PWC and Senteo

About AGT Rostov-on-Don,

The regional office of Moscow-based AGT Communications, a division of the AGT Communications Group.

AGT Rostov-on-Don has been on the markets of the Southern Federal District and the North-Caucasus Federal District since 2008.

Majoring in all sorts of PR operations, the team can handle any information support task with high quality and in set timeframes in any region of Russian south.

The agency boasts strong and effective ties with regional press, including new media, throughout the country (in Southern Volga, Central, North-Western, Ural, Siberian and Far Eastern districts), including in Russia’s southern internal republic. It has been the official advertising agent of Donskoi Tabak tobacco company since 2009.

AGT Rostov-on-Don has a wealth of expertise in social network relations.

The agency organizes (from concept generation to performance) special projects, including co-branding ones.

The list of services includes professional monitoring of radio and television, printed press and the Internet.

The agency has a huge experience of contacts with state clients.

Clients: JSC Donskoi Tabak; MEGA trade and entertainment center in Rostov-on-Don; JSC Tsimlyanskiye Vina; Semia family center (Rostov-on-Don); Bayer Schering Pharma; Rostov-on-Don office of Zurich Retail; SK-INTOUR tourism company (Rostov-on-Don);

JSC Trade House “Glubokinsky Silikatny”.

Source: АГТ - Ростов