AGT-Siberia: sled dog race

9 March 2010

AGT-Siberia: sled dog race On March 7, 2010 the city of Ob in the Novosibirsk region of Russia hosted its first-ever amateur sled dog competition “Sprint-Siberia-2010,” which was covered by AGT-Siberia.

The race was a popular event, with more than a thousand spectators watching 30 teams from Novosibirsk, Ob, Kemerovo, Berdsk, Novoaltaisk and Biysk competing for the prize.

This year’s winners were teams from Biysk, Kemerovo and Ob, while Novosibirsk took the Audience Award – a statuette of a Huski dog and a big dog food pack.

Noteworthy, the race was not attended only by people, but also by their pets of very different breeds from Yorkshire terrier to Labrador. The four-legged spectators were eager to meet each other, and weigh their chances in the race.

AGT-Siberia made announcements about the race in all types of mass media, including radio, television, the Internet, printed editions and social networks – even in the Novosibirsk metro, where about 1.5 million people could hear them.

The event was attended by about 40 journalists, including seven television teams (three of them of federal TV-channels). Lots of photographers were also present, both professional and amateurs.

Darya Sharko, the project manager: “I should say it is exactly as we planned it to be. First of all, we wanted a colorful feast, rather than a purely sports event, for our aim was to make an informal get-together for participants, spectators, organizers and volunteers. Judging by the feedback, we’ve done it!”

Project organizers pledge a new race in summer, with skies and harnesses to be replaced by carts and bikes (or scooters).