Brand as a competitive advantage of the region

11 January 2012

Brand as a competitive advantage of the region "Can we all get along without it? I think we can - somehow we managed to live without it before. The issue is that the world in recent decades, has changed. And competition between regions, cities and territories for the money, manpower, attention - is obvious, even in Russia. Informed and supported by the people of the Territory brand, which happily is responsible territory and identity is an advantage in the struggle with other regions and cities over the increase of social wealth is a blessing - for the territory, a kind of "raising the efficiency ratio" of the inhabitants of this territory, "- said Vladislav Shulaev.