Review: “Russian cities in the international tourist rankings”

22 May 2014

Review: “Russian cities in the international tourist rankings”

May 22, 2014

Trip Advisor, one of the world’s biggest tourist portals, published 2014 Traveler Сhoice ranking where the Russian cities are represented.

Global Top-25 Tourist Destinations list features St. Petersburg moving from 20 to 16 place. Among the Top-25 European Destinations Moscow kept its 22nd place, while St. Petersburg moved up to the 9th from its 10th place.

According to Top-10 Russian Destinations in 2014, compiled by Trip Advisor for second year, the rankings were distributed as follows:

1. St. Petersburg

2. Moscow

3. Kazan

4. Kaliningrad

5. Yekaterinburg

6. Yaroslavl

7. Novosibirsk

8. Irkutsk

9. Krasnodar

10. Suzdal

According to the results of 2013, Top-10 Russian Destinations list was left by Sochi (temporarily, one should guess), Samara and Nizhny Novgorod, while Yaroslavl, Krasnodar and Suzdal entered the list. While Kazan has moved from 5th to 3rd place, and Kaliningrad – from 10th to 4th.

Traveler Choice-2014. Top-25 Russian Hotels section has brought quite curious results. The Top-3, together with two Moscow hotels – Swissotel Krasnye Holmy and Lotte Moscow – features Old Estate Hotel & SPA (Pskov). The Top-25 list presents 11 hotels in St. Petersburg, 9 in Мoscow, 2 in Yekaterinburg, per 1 in Pskov, Khabarovsk and Chelyabinsk.

This new ranking data of Trip Advisor is included into the Russian Cities in International Tourist Rankings Review. The review was developed by the Territorial Promotion Department of the AGT Communications Agency in cooperation with Smyslographiа analytical agency within the framework of the study called “Russian Cities and Regions in 100 International Rankings”.

The review presents the latest data of 22 rankings. St. Petersburg is represented in 17 of them, Moscow - in 14. Eleven rankings feature both capital cities concurrently.

Among the Russian regions, Moscow leads in 5 rankings: city attendance, hotel rooms expensiveness, two rankings present it among the most expensive cities for tourists, as well as in the best Russian hotels ranking. Moreover, the Moscow Kremlin museum has conducted one of the world’s most popular exhibition of Medieval Art.

St. Petersburg is the only city representing Russia in the final vote for the 7 Wonder Cities of the World; it also leads among the Russian territories in the rankings: congress cities, budget 3-star hotels and European and global walking tours destinations, best Russian, European and global tourist destinations,  the best places of interest, the best and most visited museums. St. Petersburg organized the world’s most popular architectural exhibition and one of the most popular exhibitions in the world of all topics.

International tourist rankings feature Yekaterinburg, Kazan and Sochi twice. While Vladivostok, Irkutsk, Kaliningrad, Krasnodar, Novosibirsk, Pskov, Suzdal, Khabarovsk, Chelyabinsk, Yaroslavl – are represented once each.

Vladislav Shulayev, Territorial Promotion Director at the AGT Communications Agency, “International rankings as a means to compare cities and regions began actively developing after 2008, becoming very popular among media, experts, field specific communities, and services consumers. Today, ranking promotion has become one of the effective tools to promote territories among various target audiences. According to the review of 22 tourist rankings, the level of representation and awareness about Russian tourist destinations and their capabilities is insufficient in this promotion area: nowadays, only 14 Russian cities are actively represented and visible for the international comparative studies. That said it can’t go unnoticed that Russian leadership of St. Petersburg in international tourist rankings is getting more obvious. Ranking promotion is a relatively manageable process, among other, by means of development and implementation of a territorial communications strategy.