AGT Communications Agency has won «Serebryany Luchnik» - Privolzhye Gran-Pri award.

4 February 2016

AGT Communications Agency has won «Serebryany Luchnik» - Privolzhye Gran-Pri award.

 3 of Febriary, Nizhny Novgorod. The AGT Agency`s project – interactive aducational playground «Water Alley» of Kazan – won a main award «Serebryany Luchnik» in Privolzhye and was shortlisted for the federal leaf stage. The action was prepared in benefit of the Ministry of Natural Resourses and Ecology of the Russian Federation in the framework of «Water of Russia» federal target program . The informational support of the Program was under providing of AGT Communications Agency.

«Water Alley» interactive playground was located in open air on the G. Kamal theatre square in Kazan during days of XVI World aquatic championship (ФИНА). The guests of the Alley began about 15 thousands people, including sport teams from different countries, citizents and guests of Kazan.

The main elements of the playground became created specifically for this event photo zones in the team of water. One of them - located just on the square – showed 3D view of a river. About 4 thousands photos from these objects were laid out in a social network under the hashtags: #ЯВода#БерегуВоду#ВодаРоссии#waterrussia.

«We used best information trends to involve maximum number of people, taking into account their interest in the subject. The technology was developed based on the inclusion of individual participants of the event, taking into account the objectives of the project», Nadezhda Malkina, Director of Social Communications Agency AGT, winner of the “Media Manager of Russia-2015» National Award.

The varied children`s program was organized for the «Water Alley», it included a drawing competition and aqua grim artists activity. In the evening time «releaved» 6-meter water screens where water jets projected audiovisual composition. This was made possible thanks to GJ and VG technologies.

The event was organized with the support of the Ministry of the Ecology and Natural Resourses of the Republic of Tatarstan and the organizing committee of XVI World aquatic championship (ФИНА).