International program of PJSC Gazprom "Football for friendship" became the winner of the IABC Gold Quill Awards 2016

13 April 2016

International program of PJSC Gazprom "Football for friendship" became the winner of the IABC Gold Quill Awards 2016

International youth program of PJSC Gazprom "Football for friendship" became the winner of the prize of the International Association of business communicators IABC Gold Quill Awards 2016 in the category "Corporate social responsibility". The programme is being implemented since 2013 and so far covered 34 countries in Asia, America, Africa and Europe. Global program operator in all countries performs Communication group AGT (Russia).

IABC Gold Quill Awards for more than 40 years to celebrate excellence in strategic communications worldwide. The winners of the prize become the most vibrant, innovative and relevant to society communication projects.

"Football for friendship" - a large-scale international programme with an ever-expanding geography. During the implementation the program has acquired more than 250,000 supporters around the world. The main goal of the program is the promotion of values important for the well-being of any society. Children, members of "Football for friendship", not only learn these values, but also become young ambassadors, to promote them among their peers and acquaintances. The program actively supporting UEFA and FIFA leading soccer clubs of the world, sports federations, public organizations, administrations and governments.

"For many years, Gazprom has been demonstrating in practice what it means to be a socially responsible company. We bring to life the many humanitarian initiatives, including in the sphere of development of youth sport. And in this series of social programs the project "Football for friendship" has a special place. Using their active involvement in world football, "Gazprom" creates a unique platform where children from different countries have the opportunity to meet, socialize through the game of football to learn basic human values, feel a sense of ownership to football at the highest level. A lot of famous athletes, cultural figures and representatives of authorities support the program worldwide. And this international award proves once again the importance and relevance of what we do," said the official representative of PJSC "Gazprom" Sergei Kupriyanov.

"Program "Football for friendship" is a unique initiative on building effective communications of the Russian business society in the different countries of the world. In the process of designing the architecture program developed a basic ideology, communication strategy, scalable tools, and resource infrastructure with a local presence. It is possible to construct a communication model that takes into account the peculiarities of different countries and cultures and ensure the effective implementation of the program in the ever-expanding geography," said Chairman of the Board of Directors of Communication group AGT Vyacheslav Lashevsky.

Note:

Gold Quill Awards Program

More 40 years the award of the International Association of business communicators (IABC) Gold Quill Awards celebrates the best projects in the field of strategic communication worldwide. 
Since 2008, more than 5 000 projects were awarded the IABC Gold Quill Awards. This award celebrates the best in business communications throughout the world and is known as the most prestigious award in the industry. 

Award winners IABC Gold Quill Awards 2016 will be held at the International conference IABC from 5 to 8 June in New Orleans, USA. Additional information about the conference: http://wc.iabc.com/

The list of winners 2016:

http://gq.iabc.com/wp-content/uploads/2014/08/2016-GQ-award-Winners-3.pdf

IABC

International Association of business communicators (IABC) is a recognized worldwide professional organization uniting specialists in the field of communications, representing different sectors and areas. We help communication specialists to establish relationships on a local and global level, provide career opportunities, resources and knowledge, and use communication to engage, influence, consultation, and coordination in our work. Being at the forefront of the profession, its members are true professionals who create and develop global professional standard, guided by the principles of business ethics. For more information visit http://www.iabc.com.

International children's social project "Football for friendship" is implemented by PJSC "Gazprom" in the framework of the program "Gazprom — to children". The aim of the project is the development of youth football, the education of tolerance and respect for different cultures and ethnicities in children from different countries. Core values that support and promote members, friendship, equality, justice, health, peace, loyalty, victory, tradition, and honor.
The main event of the project is the annual international children's forum "Football for friendship", which brings together the players of the leading football clubs in age from 12 to 14 years. The first forum was held on 25 may 2013 in London.

Special award of the project "Football for friendship" — the Cup of nine values. This unique trophy, which annually is awarded to one professional football clubs for the implementation of social initiatives, embodying the values of the project. The winner chosen young ambassadors of the project by voting which takes place in all the countries-participants of the "Football for friendship".

During the forum "Football for friendship" the young players have the opportunity to network with their peers from other countries, as well as with famous athletes and artists. After the conference, project participants traditionally attend the final match of the UEFA Champions League.

In 2016 for the fourth season of the program "Football for friendship", attended by children from 32 countries: Austria, Azerbaijan, Algeria, Argentina, Armenia, Belarus, Belgium, Brazil, Bulgaria, great Britain, Hungary, Vietnam, Germany, Spain, Italy, Kazakhstan, Kyrgyzstan, China, the Netherlands, Poland, Russia, Serbia, Syria, Slovakia, Slovenia, Turkey, Ukraine, France, Croatia, Czech Republic, Switzerland, Japan.

Gazprom is a global energy company. Main activities — geological exploration, production, transportation, storage, processing and sales of gas (including motor fuel), gas condensate and oil, as well as generation and marketing of heat and electric power. The company operates in Russia, Africa, Middle East, Europe, Latin America, Middle, South and South-East Asia.

Gazprom is the largest company in the world largest natural gas reserves and volumes of its extraction, natural gas is being supplied to Russian consumers and more than 30 countries. "Gazprom" is one of four leading Russian oil producers, owned major generating assets in Russia and ranks first in the world production of thermal energy.

Along with active development of production activity of "Gazprom" pays great attention to social projects. The company has supported many sporting organizations and events, international and all-Russian scale. In particular, Gazprom is the official partner of the UEFA Champions League, supports the holding of the UEFA super Cup, as well as a number of football clubs with a worldwide reputation — the Russian "Zenit", the German "Schalke 04" and Serbian "Crvena Zvezda".