Organized by the AGT in the Crimea campaign "I am water" has gathered more than 200 000 people

9 August 2016

Organized by the AGT in the Crimea campaign "I am water" has gathered more than 200 000 people

Yalta, Alushta, Gurzuf, Sudak. Participation in the work of cultural and educational Water alleys, AGT organized in the framework of "I – water" in the interests of the Ministry of Russia for the month received over 200,000 Crimean and vacationers from all over the country.

"The results of the Water alleys in the Crimea confirmed the correctness of the format, and most importantly – the venue of the action. In the high tourist season in the Crimea is a great opportunity to hold a local event, providing contact with the audience almost the entire country. This allows us to dramatically increase the effectiveness of communications activity while preserving project resources. On the other hand, Crimea is a water-scarce region, problems which at the moment is completely resolved due to the events of Federal target program "Water of Russia", - says Nadezhda Malkina, Director of social communications of AGT.

From 30 June to 04 August in Yalta, Alushta, Gurzuf and Sudak quays were decorated with installations and photo zone, reminding residents and guests of the Crimea on the need to conserve water and preserve water bodies. The theme of wise use of water is very close to the Crimean people. Private supplies of water that would be placed in access, a little on the Peninsula. Two years after the annexation of Crimea to the Russian Federation Ministry of natural resources managed to establish a reliable water supply through mining underground resources and construction of water networks and reservoirs.

Dance flash mobs, drawing competition and face painting station for children, a video on water screens and other entertainment events were demonstrated during opening “Water alley”.

In the near future will be summed up competition of pictures with photozone Water alleys, laid out in social networks with the hashtag #Явода, #ВодаРоссии and #Берегуводу, with 10 photocameras as prizes.

All information about the campaign is available on the Federal information portal "Water of Russia", as well as on the group "Water of Russia" in social networks.

Educational Water alley takes place in the framework of the Federal target program "Development of water management complex of the Russian Federation in 2012 – 2020" with the aim of spreading the ideas of rational use of water. Information support of Federal target program "Water of Russia" provides the Communications Agency AGT. In 2015 the event was held in the framework of the XVI world Championship in water sports in Kazan.

All information on the progress of the campaign will be available on the Federal information portal "Water of Russia", as well as on the group "Water of Russia" in social networks:

Facebook http://bit.ly/292q8CK

ВКонтакте http://bit.ly/296C7mf

Instagram http://bit.ly/297TJ27

Twitter http://bit.ly/29hAu4R

YouTube http://bit.ly/297l6eE